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Sunday, February 27, 2005

Your Brain On Adverising

The lead article in today's LA Times looks at how the brain responds to adverising, and what some of the implications might be.

"Moreover, researchers suspect that the inescapable influence of marketing does more than change minds. It may alter the brain."

"Just as practicing the piano or learning to read can physically alter areas of the cerebral cortex, the intense, repetitive stimulation of marketing might shape susceptible brain circuits involved in decision-making." READ MORE:


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Name: d.
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